(Manila, Philippines, 15 March 2016) To officially kick
off summer’s most anticipated event in Boracay, NESTEA raises the bar by giving
back to the beach we love as it launches the NESTEA Love the Beach campaign on March
15 at the Palace Pool Club.
Now on its 19th year, NESTEA Love the Beach takes
the lead in preserving Boracay’s shores through responsible tourism and various
activities that keep the island clean.
To make the advocacy bigger and more sustainable this year,
NESTEA is partnering with Boracay Foundation Inc. (BFI), a non-profit
organization composed of over 150 members representing Boracay’s leading
establishments, residents, and expatriates, which aims to bolster the island’s
environmental, business, and social needs. Together with BFI and NESTEA brand
ambassadors Jessy Mendiola, Tom Taus, Joyce Pring, Sam YG and Arisse De Santos,
NESTEA is enjoining everyone to take part in coral rescue & replanting and shore
& underwater cleanups.
“With the NESTEA Love the Beach campaign, NESTEA aims to
encourage everyone to chillax responsibly—that is, to instill that sense of
accountability and stewardship that is required of partygoers, tourists,
locals, and consumers alike to keep Boracay one of the most beautiful and loved
beaches in the world, while still setting the bar for fun, refreshing, a
Everyone is given a chance to have fun with NESTEA ambassadors
while giving back to the beach by signing up with the NESTEA Love the Beach
squad of their choice assigned on each day of the three-part shore cleanup
sessions. Interested volunteers can log on to www.nestealovethebeach.com.ph, powered by PLDT ALPHA
Enterprise & SMART, to register and get more information.
Further
championing its love for the beach, a portion of the proceeds from the NESTEA pitcher
and merchandise selling will be donated to the Boracay Foundation Inc. to fund
a beach cleaning machine that will help keep Boracay clean not only during
summer but all year round.
NESTEA Kiwi Lemon
To
make this year’s NESTEA Love the Beach a more chillaxing experience, NESTEA
launches its newest variant and ultimate summer drink, the refreshingly exotic
NESTEA Kiwi Lemon Blend. Made from real tea leaves and light at only 19
calories, this is NESTEA with a kiss of kiwi—the perfect thirst-quencher for a
refreshing and relaxing summer.
Leanne Jacinto,
AVP Consumer Marketing
for NESTEA, shares, “NESTEA is a brand that draws
inspiration from the energy & youth of our consumers and wants to be at the
forefront of always providing innovative, healthy and relaxing beverages.”True
to its mission of being a delicious and relaxing drink that is light on the
belly, NESTEA presents its brand new Kiwi Lemon variant that is the perfect company
at the beach this summer.”
19th NESTEA Beach Volleyball
Tournament
On
April 26, NESTEA opens the weeklong summer event with a 2-day volleyball clinic
for the local youth in Boracay. NESTEA Love the Beach, in partnership with
Mikasa, the official volleyball of the 19th NESTEA Beach Volleyball
Tournament, also promises an exciting time for volleyball fans and players
alike with the return of its iconic intercollegiate beach volleyball competition
on April 28. The country’s biggest volleyball belles Abigail Marano, Ella De
Jesus, Melissa Gohing, Jovelyn Gonzaga, Rachel
Anne Daquis, Michelle Gumabao, Cha Cruz, and Sheila Pineda will also be
facing each other in the ultimate beach volleyball showdown in the 2nd NESTEA
Fantasy Volleyball Match on April 29-30.
Summer Party Plunge
Finally,
in the tradition of hosting the best and most anticipated LaBoracay parties,
NESTEA partners with ZoukOut to bring international DJ Kaskade, electronic duo
DVBBS, and the country’s hottest DJs to this year’s epic beach party on April
30 and May 1 on Boracay shores. You may get your tickets at SM TICKETS, Valkyrie, and The Palace Pool Club.
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