The brand’s latest expansion effort includes
the opening of a retail store in Manila
MANILA, Philippines – Under Armour, the
leading performance and innovation brand, has recently celebrated the expansion
of its international footprint into the heart of the Philippines. The launch is highlighted by the
introduction of a retail store that opened on Bonifacio High Street (BHS) at Bonifacio
Global City, Taguig, Manila.
At the ribbon-cutting ceremony were star Piolo
Pascual, of the upcoming show Team U, Taguig City Mayor Lani Cayetano, and
representatives from Under Armour USA who passed along a few words through
Charlie Maurath, President of Under Armour International. “We are leveraging
our domestic momentum to build a long-term and impactful global presence,” said
Maurath. “The Philippines is an important market for our brand. Athletes in
Manila and the surrounding areas are passionate about sports and we’re dedicated
to offering them innovative products that will give them an edge.”
The Under Armour flagship branch at BHS
employs striking architectural and interior designs, underscoring the
innovation and technology engineered into Under Armour’s performance footwear,
apparel, and equipment. The store’s interiors with wood accents, cement floors,
and bolts evoke an industrial and gym-like atmosphere to reflect the brand’s
signature ethos of gritty determination, passion, and will.
The Hero Zone stands out in the store as it
houses Under Armour’s Alter Ego line, which features Marvel and DC
comics-inspired innerwear designs. The Footwear Zone also grabs a lot of
attention with Under Armour’s innovative and attractive performance footwear on
display.
Featured products from the Spring/Summer
2014 Collection of footwear, apparel, and equipment available immediately
include Under Armour Speedform™ RC – the revolutionary running shoe that
employs the world’s first seamless heel cup – and UA HeatGear Sonic, UA HeatGear
Flyweight, Coldblack®, and Under Armour Compression from the apparel range.
In Southeast Asia, the brand is currently
available at select retail stores in Singapore and additional expansion in the
region is planned throughout 2014 and 2015.
Singapore-based Triple Pte. Ltd. is the exclusive
distribution partner for Under Armour in Southeast Asia.
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