When business is linked to social conscience, seldom consumers appreciate the connections. But there
is one eco-friendly tissue paper manufacturer in the Philippines that for a decade now endures to
balance these two opposing principles. “We endure to strike a balance between profit and social
conscience,” says Quanta Paper Corporation president & general manager Steven Leung.
Founded on business principle of sustainable practices, Quanta Paper manufactures hygienic tissue
products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards
preservation of world’s rainforest where deforestation remains a traditional practice in the paper
making industry to extract virgin fibers.
This August 10, 2014, the Company will launch its most aggressive green campaign in a form of a fun
run activity. The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is
designed to inspire environmental action among Filipino consumers and raise awareness on climate
change. It also aims to educate consumers on the importance of green labelled products and how
patronizing them could help in a way to protect our planet.
Integrated through a healthy and fun lifestyle activity, the R3RUN serves both a strategic marketing
and social responsibility tools of the Company. “We would like to be more loudly in telling our story
of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta
Paper corporate strategist and Race Committee head Neil Erich Galicia. The Company finds that most
Filipinos do not have enough knowledge on climate change and the threat that it poses to the country
and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could
start a wave that could reach through every corner of our archipelago.” He explained.
To be held at the BlueBay Walk, Edsa-Macapagal Avenue, Pasay City, the Run will be participated in
by around 10,000 runners. The activity and program venue will be inspired by an EcoVillage theme. It
will showcase some of the best environmental photo exhibits and social efforts both by the Company
and by its invited partners. The Company will also have a photo exhibit on how hygienic tissue is
produced from waste paper to its finished product. There will be games and other interactive activities
within the EcoVillage, all focused on environmental stewardship. The Company will also build a
Green Warrior Memorial in the EcoVillage to honor and remember those forest and sea rangers who
gave their lives fighting to protect and preserve the Philippines’ natural resources.
Participants will range from students, government officials and employees, artists and TV
personalities, corporate partners and green advocates. Part of the participants is Jasmine Curtis-Smith,
the Company’s brand endorser for its new sanitary napkin product.
There will be four race categories, namely 1km and 4km (carrying the Company’s sanitary napkin
brand, Perfect), and 8km (carrying the Company’s institutional brand, Eco-Hygiene), and 12km
(carrying the Company’s flagship brand, Fresh).
The registration period will start on June 5 and end on July 22, 2014, opens every Thursday thru
Sunday. Registration venues will be at Runnr Bonifacio High Street, Runnr Trinoma, Toby’s Shangri-
La, Toby’s Mall of Asia, and Toby’s Robinson Manila. Registration fee is at Php 250 inclusive of
Running Shirt, Race Bib, Route Map and product samples of the Company. First 2,500 students who
register can avail a Php 150 discounted rate The appointed race organizer by the Company is Cosmic
Gate Innovations Co.
Proceeds of this event will support the Company’s continued social responsibility efforts.
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