Can a brand bring about positive
change towards community progress and nation-building? By encouraging everyone’s desire to change
for the better during New Year, one brand did.
In 2010, Krem-Top was launched as a
superior coffee creamer. In the moments
when people were open to changing many things in their lives, Krem-Top inspired
people to chart their destinies through small and simple resolutions.
As Krem-Top started its Happy New
Change campaign towards the New Year, Krem-Top encouraged Filipino’s positivism
towards a bright future to be expressed in their resolutions. This was done through an ad that showed a
series of changes that they promised to make.
It challenged the viewers with the question – what will you change for
the better?
In the succeeding years, Krem-Top continued
the call for change through campaigns that emboldened people to be inspired and
bring to life their resolutions. In throngs, people were motivated to make them
no matter how small or mundane - all because everyone wanted to change for the
better.
For 2013, Krem-Top pushes the
envelope, telling Filipinos that small changes when done together can effect a
change not just for the individual but for an entire country. All it takes is the will and participation of
the greater majority.
Encapsulated in this year’s campaign
line “Change For the Better Pilipinas”, Krem-Top’s advocacy asks not of big
things but the small changes that one can actualize and perform.
With the help of Krem-Top’s brand
ambassadors Papa Jack and Richard Yap, a declaration of a better Pilipinas will
not remain as a vision but a reality.
For more information, log on to our
facebook page: facebook.com/AlaskaKremTop or follow us on twitter: @kremtopPH
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