ADIDAS REVOLUTIONIZES THE RUNNING WATCH

Press Release

Adidas revolutionizes the running watch

miCoach SMART RUN Gives Runners Everything They Need in One Device

Philippines, Friday, 29 November 2013 – adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market. For the first time, runners will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch.

As SMART RUN uses optical technology to track your heart rate from your wrist, there are no cables, straps and additional sensors with this unique all-in-one device. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth^® wireless audio delivers music and audible coaching guidance, eliminating the need for head phone cables and music players.

“By combining the latest innovations, such as the Mio Wrist Based Continuous Heart Rate Technology, design and ease of use navigation, we consciously defied the rules that define other running watches,” said Simon Drabble, director of miCoach at adidas.

“But it’s not just that which sets us apart from the competition. As part of the miCoach training system, it truly unlocks the runner’s full potential by making smart training easy and accessible. Whether you’re starting a new running program, training for a 10k or competing in another marathon, miCoach SMART RUN will make your training more efficient so you get the results you want,” continued Drabble.

Interval (or zone) training is the best way to improve strength, speed and endurance. The miCoach system is founded on this concept with four colored zones – blue, green, yellow and red. SMART RUN uses these zones to coach you throughout your workout. Guidance comes in various forms including vibration, through the 1.45” color touch screen display and, if you are using a Bluetooth headset, the coach will tell you to speed up or slow down.

Drabble continued, “Many runners fail to get the most out of their current running watches. Building training plans, transferring workouts and personalizing display information is cumbersome with these devices. With SMART RUN we change this. It is fully integrated with our web platform so training plans, completed workouts and settings are synced seamlessly over WLAN.”

Smart training is not just about intervals. You will need to combine cardio with strength and flexibility to get the results you want and SMART RUN excels here too. More than 400 anatomically correct animations combine to make hundreds of workouts and plans. The animations play right on the watch helping to guide you correctly through each repetition and circuit.

“The completeness and simplicity of Smart Run is astounding.” Terrence Mahon, Lead Endurance Coach, UK Athletics Federation said.  “The visual and audible guidance for interval training is a leap forward from any other watch available. Another aspect that is often overlooked by runners is how important strength and flexibility workouts are in realizing performance gain and reducing injuries. To have this guidance on the watch too is truly groundbreaking.”

Unrivaled in innovation and feature-set, the miCoach SMART RUN is completed with premium design language and fine styling, including athletic lines, stainless steel trim, high performance guerrilla glass and magnesium.

The miCoach SMART RUN is available for purchase exclusively at the adidas eShop (shop.adidas.com.ph) at a retail price of PHP 19,995 from 1^st December 2013.

About adidas miCoach

miCoach is an interactive training service for anyone who wants to train for his or her favorite sport, general fitness or just for fun. Bringing the knowledge and experience of adidas’ elite coaching partners to the masses, miCoach provides users with real-time coaching and all the tools they need to track performance and monitor progress to get the results they want. The breadth of the offer includes a free to access web platform and training community with hundreds of free training plans, free mobile apps on iOS, Android and Windows Phone 8 as well as a comprehensive range of devices for tracking all aspects of performance, both in game and in training. Visit www.micoach.com.