Four new innovations are designed to
enhance the running experience
NIKE, Inc., the world’s leading running brand, today unveiled four new
innovations at an event at the company’s global headquarters in Beaverton, Ore.
The new products are designed to enhance runners’ natural abilities and were
guided by Nike’s "Nature Amplified" design ethos, an approach
that is focused on designing for the body in motion and fueled by scientific
data and athlete insights. Two new running shoes were introduced —
the Nike Free Flyknit and Nike Free Hyperfeel — along with
two new apparel technologies, Aeroloft and Dri-FIT Knit.
“Innovation
is not about creating for its own sake, it's about creating something better,
designing with a purpose. Running is the heart and soul of Nike and it’s
the birthplace of a constant stream of new innovations that will drive the
company forward,” said Mark Parker, President & CEO of NIKE,
Inc.
FOOTWEAR INNOVATIONS
·
The Nike Free Flyknit is the fusion of two of Nike’s most iconic
footwear technologies — the compressive Nike Flyknit upper and the
flexible Nike Free outsole. The Nike Free Flyknit upper features zoned
performance mapping and a second-skin fit. The shoe provides the
benefits of natural motion and a snug, supportive fit in a single shoe.
·
Designed to feel like an extension of the body by minimizing layers between
the foot and the ground, the Nike Free Hyperfeel delivers a natural motion sensation for the runner. A
drop-in insole made from Lunarlon foam allows the foot to have direct contact
with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically
placed waffle pistons for grip and feel, allowing the foot to get closer to the
ground.
APPAREL TECHNOLOGIES
·
Nike Aeroloft technology also debuted in
the ultra-light Nike Aeroloft 800
Vest, designed to keep runners warm and comfortable in cooler conditions.
Insulating down has been combined with precision ventilation that
allows heat to escape the body so athletes stay dry.
·
Dri-FIT Knit is an ultra-soft, lightweight fabric engineered to
help athletes maintain optimal performance temperature in a variety of
conditions. The technology employs visibly different knit patterns to
aid breathability, while seamless construction ensures a smooth fit free
of distraction.
“Nature Amplified means
designing for bodies in motion and creating incredible new products that work
intuitively with the human body,” said Trevor Edwards, NIKE Brand President.
“The footwear and apparel we’ve unveiled today is based on insights from
athletes and runners at every level, combined with extensive research in our
Sport Research Lab. These innovations are data-driven, but body-led."
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