All In for the Biggest Race Across Southeast Asia adidas Philippines Opens Registration for the Annual adidas King of the Road 2013

Press Release

Runners, it’s time for you to gear up because adidas is now opening the registration for this year’s adidas King of the Road (KOTR), happening this July 7 at the Bonifacio Global City, Taguig.

The 2013 edition of the adidas KOTR will allow runners to choose between the 16.8K and 10k race categories. The 16.8K-distance will have two sub-categories—Closed, which will be exclusive for Filipinos, and Open category for all nationalities. Male and female runners who will top the race from the Closed category will be crowned as the Philippines’ King and Queen of the Road and will represent the country in the adidas KOTR Southeast Asia Championship in Malaysia later this year.

On the other hand, the 10K-distance will have an added feature this year, the Student’s Relay category. The Students’ Relay category, created to encourage the youth to lead a healthy lifestyle, will be open exclusively to college and university students 25 years old and below. One male and one female student need to partner up and form a relay team, with each running a 5km leg. The winning pair will win cash prizes individually as well as for their respective schools.

The regular 10K race will still be held, which is open to all runners interested to join this distance. Prizes also await runners who will top the said categories.

“The brand’s battle cry is All In, as adidas continues to support and encourage people to be the best they can be in whatever interests they have —be it sports, fashion, or music” says Jason Gervasio, adidas Brand Communications and Sports Marketing Manager. “In the case of KOTR, adidas is showcasing its commitment to sports by bringing together and empowering runners from all over the Philippines and Southeast Asia, giving them a chance to engage in their passion for running.”

Southeast Asia Roads Lead to Malaysia

adidas is not only encouraging runners to compete within their countries. As part of its drive to provide the best experiences for its consumers, KOTR will once again be held in different legs across the SEA countries.

To date, the first adidas KOTR SEA Regional Championship held in October 2011 culminated in Bonifacio Global City, Taguig, involving participants from Indonesia, Malaysia, Philippines, Singapore, and Thailand. The success of this multi-country race inspired the brand to make the event a regional annual tradition. Hence, the KOTR SEA Championship Year 2 was organized and held at the Gardens by the Bay in Singapore in 2012.

Last year, thousands of runners showed up for the 16.8k leg of the race.

This year, participants of the KOTR SEA Championship will get a chance to run through the streets of Malaysia. The final race will be held in October, where winners from Indonesia, Philippines, Singapore, and Thailand will be joined by the KOTR SEA Championship Closed Category participants from the host country itself. Only one winner each from the Male and Female divisions will be crowned as the adidas Southeast Asia King and Queen of the Road.

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1.      Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.

2.      Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present vaild student IDs (must be valid until July 7, 2013) at the registration sites.

Participants that crossed the finish line were given medals and bragging rights as a finisher of the King of the Road 2012 

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:

·         Group of 10-14 = Php100 off each

·         Group of 15-19 = Php150 off each

·         Group of 20+ = Php200 off each

Supporting this year’s race are the sponsors Summit Water and 100 Plus.

For more news, updates, and promos on adidas KOTR 2013, visit www.facebook.com/adidas or follow the conversation with #kotrph2013.