Herzogenaurach, Germany (January, 2015) – The Energy Running
revolution has taken a bold new step as adidas unveiled the greatest running
shoe ever, Ultra BOOST. At a guarded launch location in New York City, Yohan
Blake, David Villa, Sammy Watkins and a team of elite athletes pledged their
allegiance to the revolution while hundreds of witnesses from around the world
were onsite for the introduction of Ultra BOOST.
Attending athletes and guests experienced the
superiority of Ultra BOOST through state-of-the-art live testing demonstrations
using the ARAMIS system also used by top engineering institutions like NASA,
Boeing and Audi to measure crash tests, vibration analysis and durability
studies. adidas developed Ultra BOOST using ARAMIS’ 3D shape and surface
measurement to provide a fully adaptable running experience. Ultra BOOST
intuitively adjusts to a runner’s stride delivering the unrivalled Energy
Return of BOOST™, superior support and adaptive comfort over hundreds of
kilometres, in virtually any environment.
“To answer the world’s athletes’ call for more Energy
we aimed to create the greatest running shoe ever and we’ve done exactly that
with Ultra BOOST,” said Eric Liedtke, adidas Executive Board Member. “adidas
has raised the industry standard with BOOST and will continue blazing a path in
Energy Running for those who dare to follow.”
UNRIVALLED ENERGY RETURN
Ultra BOOST features 20 percent more* BOOST cushioning
material, the highest Energy Return cushioning in the running industry, and has
eliminated the traditional EVA midsole for more direct contact to provide the
ultimate expression of BOOST. Made of thousands of unique energy capsules,
BOOST delivers a consistent performance over hundreds of kilometres, in
virtually any condition.
ADAPTIVE COMFORT
To complement the unrivalled Energy Return of BOOST,
Ultra BOOST features an innovative update to adidas’ PRIMEKNIT technology built
to reach new heights of comfort, support and style.
A runner’s foot can remarkably expand up to 10 mm or
more in width while running. When restrained, this expansion can cause severe
discomfort, friction and the leading injury in running, blisters. Unlike other
leading knit technologies the innovative PRIMEKNIT pattern of Ultra BOOST
provides comfortable support in less expansive areas of the foot and adaptive
stretch where it’s needed to deliver maximum comfort.
“Each technology featured in Ultra BOOST was built to
complement each other providing energized adaptability through a customized
fit, look and feel,” said Ben Herath, Vice President of Design for adidas
Running. “While we’ve taken innovation to the next level, the sleek silhouette
of Ultra BOOST is built to look as good as it performs.”
ENERGY HARNESSED
One of the most advanced features of Ultra BOOST is
the Stretch Web outsole that adapts and stretches to your foot strike and
movement. The perforated elastic design harnesses and maximizes the Energy of
BOOST without restricting any of its qualities. The unique appearance of the
Stretch Web outsole is the perfect look to complement the eye-catching Energy
capsules of BOOST.
SUPERIOR SUPPORT
Ultra BOOST also features an entirely new heel
construction that frees the natural movement of the Achilles tendon. A
carefully tuned external heel counter comfortably cradles the foot and adapts
to the high extension of the Achilles. A new featherweight sock liner adapts to
the runner’s natural foot form, for a customized fit and feel.
Ultra BOOST also boasts a new dual-density TORSION®
SYSTEM, embedded into the shoe’s base. This allows more independent movement
between heel and forefoot for superior stability and a smooth, more controlled
run.
Your greatest run ever awaits with Ultra BOOST at www.adidas.com/ultraboost. adidas Ultra BOOST will
be available in leading adidas stores in the Philippines and Runnr BGC from February
25, 2015 at P 8295.
Join the adidas Energy running movement by following
@adidasph on Twitter or Instagram.
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