Press Release
No one knows Adventure like yurbuds. In a staunch
advocacy dedicated towards the athlete and the outdoor community, yurbuds®,
maker of the number one sport earphone in the United States guaranteed never to
hurt or fall out, comes out with its newest offering: the new Adventure series geared
towards the outdoor community. yurbuds continues to design sport equipment for
the needs of every type of athlete.
As an avid hiker, yurbuds designer Aaron Gorga is in
tune with the outdoor community. By listening closely to the needs of his
network, he created an innovative earphone that looks and feels like “gear” a
hiker, climber or adventurer would use.
“Extreme outdoor athletes are accustomed to durable,
water resistant gear that has a certain rugged look and feel,” said avid hiker
and yurbuds designer Aaron Gorga, lead designer of the Adventure Line. “All of
the details, such as the cord’s joint housing, location of the vents, and the
way we layered materials were rethought and improved to exceed expectations.”
The new Adventure Line features all classic yurbuds
qualities including a sweat and water resistant design for active use,
FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never
fall out. Additionally, the Adventure Line has tangle-resistant, rubberized
woven cords which increase the water resistance to the IPX 5 level. The housing
design and snap fit enhancers provide premium sound quality, and the QuikClik™
magnets allow for easy storage and access on the go.
The Adventure Line includes both in-ear “Venture”
models and over-the-ear “Explore” models. The Venture and Explore Talk include
a one-button microphone and is compatible with all smart phones including Android
devices. The Explore Talk offers added comfort and support with a
behind-the-ear design featuring soft, moldable ear loops.
“We are excited to release a new line that really
delivers everything our adventurous customers want in an earphone,” said Daniel
DeVille, Director of Marketing for yurbuds. “From concept to development and
manufacturing, the Adventure Line was created not only for our community, but
also with them.”
Designed to withstand the toughest outdoor
conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose
sound quality, no matter how intense the journey. They are the first of their
kinds created to work seamlessly with the enthusiast’s other outdoor gear.
The Adventure Line series is available in the
following outlets: Power Mac Center, Runnr, Planet Sports, R.O.X., Columbia
Sportswear, & Mountain Hardwear. For additional information on yurbuds,
visit yurbudsph on Facebook, Instagram, and Twitter or check out
www.yurbuds.com.
About yurbuds
Yurbuds was founded in 2008 by Seth
Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a
24-time marathoner. Burgett and Daniels left their corporate roles and joined
forces to improve personal performance. They have been joined by Craig Ceranna,
CFO and Managing Director, to realize the company's mission: transform the
athlete's experience through personalized service and exceptional audio
products that integrate ergonomics and emotive design.
As a company, yurbuds was recently honored
by the 2013 International CEA Innovations Design and Engineering Awards for the
Focus Limited Edition. yurbuds has also been awarded for its marketing,
including a 2011 “Site of the Day” for Awwwards.com and a 2010 GOOD DESIGN
AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for
2009.
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