March 20, 2014 –
Today, adidas launched a revolution in active cooling technology, the adidas Climachill™
range. The range incorporates an
innovative fabric using titanium and 3D aluminium cooling spheres. The
technology provides an instant ‘chill’ effect to help athletes’s performance in
warm conditions lowering their body temperature so they can train harder, run
longer, retain their focus and compete better.
adidas understands the importance of temperature management to make
athletes better and for the first time used evaporation and conduction methods
together. Revolutionary aluminium cooling spheres are
strategically located to correspond with the warmest area of the body, cooling
skin down upon contact. In addition to the aluminium dots, the ground-breaking
SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™
jersey, delivering up to 36 % more cooling capacity*.
The range was rigorously
tested in the state of the art adidas ‘Clima’ chamber, with temperatures as
high as 50°C. By using a 35-degree ‘hot plate’ to simulate critical functions
of the human skin, adidas were able to determine a pre-selection of functional
fabrics to find the ultimate Climachill™ fabric.
The Climachill™ technology
goes on sale worldwide from 1 April within various categories including; Men’s,
Women’s and Kid’s Training, as well as Tennis and Outdoor wear. The key pieces
in the Climachill™ product range are the Men’s Training t-shirt and the Women’s
Tennis top.
David Beckham, Climachill™ ambassador
commented on the new range: ‘Playing and
training in extreme conditions can be very challenging both mentally and
physically. In my time as a player I have played in cold conditions in the
North of England and in very hot climate in the US – weather can really make a
difference to an athlete’s performance. The technology used in the Climachill™ range
will really help athletes concentrate on their game so they can perform at their
best, even in the harshest of conditions.’
Heike Leibl, adidas SVP for
Training added: ‘At adidas we are
constantly striving to create innovations to make the athlete comfortable so
they can focus on performance. The Aluminium Cooling Spheres used in the Climachill™
range provide an instant ‘chill’ effect to keep the athlete at their peak
optimum temperature to perform at their best in any conditions.”
The new adidas Climachill™ range will be available in the
Philippines starting April 15 in leading adidas and sports stores nationwide.
For more
information, go to news.adidas.com or facebook.com/adidasPH
*Compared to past adidas Climacool garments
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