Shaunae Miller, Wayde Van Niekerk, Akani Simbine, Noah Lyles
Manila,
Philippines:On May 19, adidas Running’sworldwide community of
runners took part in a street running event in Berlin to celebrate the
PureBOOST DPR. Global media, influencers, adidas Runners community, running
crews, elite athletes and the Speed Squad came together to take on the city streets
at night and experience the performance running silhouette.
The event was designed to champion those who adidas
describe as‘street artists’ - runners who explore the unexplored parts of the city,
takingon the unpredictability of the urban landscape with each stride. Runners
from around the world were challenged to experience this raw, unfiltered
running style for themselves.
After a street art exhibition, guests HIT THIS GROUND RUNNING and conquered a
6km run through Berlin, tackling ‘DPR moments’ - obstacles and distractions includingstreetlights,
traffic, sharp corners, speeding bikers, and more. With ease thanks to the new
agile and adaptive design features of the PureBOOST DPR inlcudingan 8mm heel-to-toe
offsetfor a natural and adaptive BOOST experience,and a wider forefoot which
provides a more stable platform for pivotal transitions when running around
corners or over varied and unpredictable surfaces in the city.
For the first time, adidas invited their elite
track and field athletes from South Africa, the USA, The Bahamas and Australia
includingWayde Van Niekerk (South Africa),AkaniSimbine
(South Africa), Noah Lyles (USA), Tori Bowie(USA), Shaunae Miller (Bahamas)and Sally Pearson (Australia)to join the
experience and race against guests during a surprise 100m ‘sprint zone’. The
event culminated in a Block Party celebration at adidas Runbase where guests
enjoyed live music from DJ Batman and Ahzumjot as well as food, drinks and more
opportunities to test the shoe.
Philipp Schapitz, Director Communications adidas
Running said, “The PureBOOST DPR event celebrated street running creators - those
who know their city better than anybody else and are not afraid of exploring
it. It was amazing to bring together our communities, as well as our athletes
and empower them all to feel the pulse of the city.”
Wayde Van Niekerk, Olympic gold medalist and World
Record Holderadded, “It was a unique and special experience for me to me to
leave the track and take to the streets, at night, to race against some of
adidas’ fastest community runners.”
