adidas reveals its latest
addition to the PureBOOST franchise that launched earlier this year, the newPureBOOSTDPR-
an innovation engineered to take runners
closer to the city streets.Made for runners whose unafraid attitude makes no
urban environment unconquerable, the new agile and adaptive design features the
latest application of adidas’ industry leading Boost technology, with a new 8mm
heel-to-toe offset. Creating a natural Boost platform that stores and unleashes
energy more effectively every time it hits the ground, the shoe enables runners
to truly ‘feel’ the streets.
When developing PureBOOST
DPR, adidas looked at the needs of the urban runner and designed a shoe that is
as dynamic and adaptable as they are. PureBOOST DPR was created to support
runners in dodging traffic, racing street lights and weaving through
pedestrians, working with the unpredictable surroundings and harnessing its
energy.
Stephan Schneider,
product manager, adidas Global Running said: “All over the world, runners are
exploring cities and expressing their own creativity in the routes they choose
and the challenges they take on. We wanted to build something purely designed
for this type of runner, and loved the idea of creating a more adaptive running
experience. This led us to design an 8mm heel-to-offset, that when paired with
signature Boost technology allows the feet to sit lower, deeper, and much
closer to the streets.”
The shoe’s key features include:
-
One-piece engineered
circular knit upper-Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of
the midfoot around to the outside. Providing comfort no matter the route or obstacle.
-
Heel fit counter
system- designed to enhance the support of the foot and
the Achilles, allowing the foot to move effortlesslywith the shoe.
-
Wider forefoot -providing a more
stable platform that tailors itself in the pivotal moments of transition when
running over varied urban surfaces and around corners.
-
Stretchweb outsole -enabling a smoother
and more flexible ride, working in harmony with Boost to unleash a runner’s
full potential.
-
BOOST -ultra-responsive
comfort and cushioning that stores and returns energy every time the foot hits
the ground.
The adidas PureBOOSTDPR retailsfor P7,495 at http://shop.adidas.com.ph/running/, Commonwealth, and
Sole Academy. Follow the conversation at @adidasrunning on Instagram, Twitter
and Facebook using #PureBOOST.
