Saturday, April 30, 2016

adidas Group makes plastic shopping bags history

Press Release


Herzogenaurach To celebrate Earth Day, and to underscore its ongoing commitment to sustainability, the adidas Group announced that plastic shopping bags will be removed from its own retail stores globally. The switch to paper bags will be implemented immediately, with Russia and Kazakhstan following in June 2016.   

Additionally, over the last year, the adidas Group has worked closely with its partners, resulting in the vast majority of its franchisees committing to paper bags by the end of June 2016.  

This means every year the adidas Group will eliminate approximately 70 million plastic shopping bags across more than 14,000 retail stores globally. This translates to 3 million plastic shopping bags in the United States and more than 2 million plastic bags in Germany.

“Phasing out shopping plastic bags is part of our wider effort to constantly increase the use of more sustainable materials in our production, products and stores, as we recently announced with our newly launched 2020 Sustainability Strategy ‘Sport needs a space’,” says Roland Auschel, Member of the Executive Board, responsible for Global Sales. “However, there is even more to it than that. Our store staff has been trained on the importance of taking consumers on this journey with us; we will therefore ask consumers if they really need a paper bag before we give one away. Reducing the number of bags we produce also means minimising our environmental footprint and helps us to become an even more sustainable company.

The plastic shopping bag phase-out initiative started one year ago, when the company announced its partnership with Parley for the Oceans. As a founding member, adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Programme (A.I.R., Avoid, Intercept, and Redesign) that intends to end plastic pollution of the oceans. On top of phasing out plastic bags, the adidas Group has taken concrete steps to reduce its use of virgin plastic such as:

-          Ended the use of plastic microbeads across all body care products by December 31, 2015.
-          Eliminating plastic bottles in meetings at its headquarters in Herzogenaurach, Germany as of Q3 2015.

The adidas Group’s programme is regularly recognised by leading socially responsible investment rating agencies, such as the Dow Jones Sustainability Indices and the FTSE4Good Index. In 2015, for the 16th consecutive time, the adidas Group was included in the Dow Jones Sustainability Indices. Again, at the beginning of 2016, the adidas Group ranked fifth among The Global 100 Most Sustainable Corporations in the World’, as announced by media and investment advisory company Corporate Knights at the World Economic Forum.



For more information about the adidas Group’s continuing efforts, visit www.adidas-Group.com/sustainability

Friday, April 29, 2016

Get race ready with the Fit for Summer Sale in Industria at Circulo Verde!

Press Release



The hottest summer sale in the north of the metro is hitting Industria at Circulo Verde starting April 28 to May 1, from 11AM to 10PM.

The Fit for Summer Sale by Light’N Up will be bringing the best sports and active lifestyle products in the country into one convenient place. Whether you’re a runner, a cyclist, or a mountaineer, this sporting goods sale will have the quality equipment and clothing for athletes of all kinds and levels.

Sports enthusiasts can expect participating brands like Dunlop, Pinarello, Blackburn Design, Wethepeople, Prodigy Sports, Carlton, Ryders Eyewear, Slazenger, 2XU, Cervelo, Zoot Sports, Karrimor, JBL, and more to take part in giving out various raffle prizes and shopping sprees. Discounts up to 60% off selected items along with other promos will also be offered during these four days.

Industria at Circulo Verde touts itself as an “anti-mall” – a hip solution for the young, edgy, and artistic market hankering for alternative places to shop, dine, and be entertained. It also functions as the neighborhood center for a growing number of residents in the Majorca, Ibiza, and Seville Residences, as well as Circulo Verde Garden Homes—all within the 10-hectare development at Bagumbayan, Quezon City.


Drop by Industria at Circulo Verde along Calle Industria to grab the best deals to help you get fit and race ready this summer!

Head to BGC tomorrow for the McCormick Flavor Nation Festival!

I was looking for something to do this weekend when I chanced upon this event, McCormick Flavor Nation Festival to be held tomorrow, April 30 from 12nn to 9pm at the BGC High Street Amphitheater.


The event will feature McCormick's newest noodle seasoning mixes for Palabok, Chap Chae, Pad Thai, Birthday Noodles and Pad Thai.


Admission is Free. The Festival will be hosted by Sabrina Artadi of Sabrina's Kitchen and will be headlined by famous Chefs including Marc Nocon of Burgers and Brewskies, Bernice Pimentel of Ilustrado, Jerome Lim of Buta Wagyu, Jordi Barraca of Churreria La Lola, Aileen Anatacio of Marmalade Kitchen and Maragarita Fores of Cafe Bola.


In addition to great food, artists will be featured in the event including Basti Artadi, Keiko Necesario, Paranpid City, Fools & Foes, The Sun Manager and Resse Lansangan.


So I guess, we'll just see you there!

For more information, check out this FB event.

Thursday, April 28, 2016

FOOTBALL FOR PEACE 2016

Press Release


Meralco’s social development arm One Meralco Foundation and football club Loyola Meralco Sparks have teamed up once again with the Philippine Marine Corps (PMC) for the annual Football for Peace Festival happening in Metro Manila from April 23 to May 1, 2016. 

In photo during the sports event kick-off attended by members of the Philippine Sportswriters Association are One Meralco Foundation President Jeffrey Tarayao (center) with (from left) PMC Capt. Ryan Lacuesta, PMC Capt. Ryan Gandeza, Football for Peace co-founder Rookie Nagtalon, Loyola Meralco Sparks Coach Simon McMenemy, Team Captain James Younghusband and Goalkeeper Ricardo Padilla.


The advocacy, which was started by PMC in 2011 in Sulu, utilizes football as a tool to instill peace-loving values of sportsmanship, camaraderie, teamwork and discipline in the minds of young athletes, especially those living in conflict areas in the Autonomous Region of Muslim Mindanao.  

Wednesday, April 27, 2016

Top running groups in the city get a #boost

Press Release

adidas hosts the first and biggest running community meet in the country to date with #BoostManila

 #boostManila

 Ayala Triads

Philippine Titans

Run 365 Ph

 Snail Runners

Team Pangilinan 

Urban Runners

Manila, Philippines – adidas Philippines partners with top running communities from all over the metro for #BoostManila. Dubbed as the first and biggest running community meet in the country to date, #BoostManila brings together running communities from all parts of the city.

Leading the pack from the north is running group Run365ph along with Ayala Triads from Makati, Philippine Titans from Pasig, Urban Runners from BGC/Taguig, and all the way from the south, Snail Runners from Alabang.

“Running has gotten quite big in the country and this is a category that we want to  focus on this year,” begins Jen Dacasin, Brand Communications and Sports Marketing Manager of adidas Philippines. “Tonight, we are joined with around a hundred runners from different parts of the city. It is important for us to go grassroots for running and be present amongst these active running communities by letting them know that we want to give them that boost by allowing them to not just learn about our products but most importantly experience them as well,” ends Dacasin.

Last year, adidas first unveild ‘the greatest running shoe ever’, the Ultra BOOST shoes. Developed with the top runners in mind, the Ultra BOOST was designed with energized cushioning for your best run ever. This is just one of the many products adidas has developed for the dedicated runner.


adidas aims to build a community of runners who will further influence more to get into the sport. Running along the said communities and part of the adidas roster are Team Gotta, Team Pangilinan, and triathlete Claire Adorna, who bagged the first gold medal for the Philippines during the 2015 SEA Games. 

Monday, April 25, 2016

Alaska advocates a healthy & active lifestyle with its summer Alaska Power Camps

Press Release


According to the Food and Nutrition Research Institute’s 7th National Nutrition Survey in 2008, at least 16 million Filipinos aged 20 and above, and about 2 out of 10 children are overweight. Undernutrition also remains to be a public health concern affecting nearly 3 out 10 children. Also recently, there have been prevalent issues on change in children’s interests and behaviors brought by fast-changing technological environment.

With these alarming concerns, Alaska Milk Corporation is committed to help provide proper nutrition and promote an active lifestyle. Thus every summer, Alaska gathers basketball, football and volleyball enthusiasts through its Alaska Power Camps. The summer sports program inspires both girls and boys to engage in sports.  Moreover, through basketball, football and volleyball, the child does not only improve his/her talent but also acquire proper skills development and formation of the Power Camp values of discipline, determination, hard work, teamwork and sportsmanship.

Distinguished Philippine sports icons will lead the Alaska Power Camps. First, Philippine Basketball Association (PBA) legend and Alaska Aces assistant coach Jeffrey Cariaso will lead a team of basketball coaches.  Second, former professional football player and currently Alaska Football Power Camp Project Director and Alabang Football School, Makati Football School Director, Tomas Lozano will lead the Alaska Football Power Camp. Lastly, Philippine Super Liga volleyball player and former De La Salle University Lady Spikers star volleyball player, Michele Gumabao, will lead a team of volleyball experts in teaching aspiring young girls in the Alaska Volleyball Power Camp.

Alaska continues to encourage children to go out and play by participating in various Alaska sports programs like Alaska Power Camp. For general information about Alaska Milk Corporation visit www.alaskamilk.com

For more information about Alaska Milk Corporation Sports Program visit www.playph.com, Facebook: www.facebook.com/PlayPH
Twitter: @playph; 
Instagram: @alaskaplayph

For more information about Alaska Power Camp, please visit the following websites: http://alaskapowercamp.com/basketball/2014/


For inquiries please call 840-4500 local 205 or 209 and look for CK Kanapi-Daniolco, Sports Development Group

Thursday, April 14, 2016

Jr.NBA and Jr.WNBA Presented by Alaska search for best basketball players’ continues in Manila

Press Release


The Jr.NBA and Jr.WNBA Presented by Alaska continues its search for the best basketball players in the country when it holds its last Regional Selection Camp at the Don Bosco Institute, Makati on April 9 and 10.

Boys and girls may join the search for the ten best boy and five best girl basketball players who will become members of the Jr.NBA and Jr.WNBA All-Star team. There is also a search for the boy and girl coaches who will handle the two teams.

The All-Star Team will travel overseas for their NBA experience trip together with fellow Jr. NBA All-Stars from Thailand, Malaysia, Vietnam and Indonesia. The 2015 Jr. NBA All-Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A. Clippers.

It is free and open to boys and girls ages 10 to 14 years old (born 2002 to 2006). Interested parties may register at the venue in Don Bosco Institute in Makati or online through www.jrnba.asia/philippines.    

The Jr. NBA and Jr. WNBA Presented by Alaska is one of Alaska Milk’s programs that shape, train, challenge and inspire children to achieve their dreams and aspirations in life.

“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future. This year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover the best basketball players across the country,” said Blen Fernando, Marketing Director.
 
The 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI) revealed that three out of ten children aged 5-10 years were underweight while eight out of one hundred children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today. 

The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action. Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.

This year’s program started with the tip-off at in the same venue last Jan. 23. School clinics, that teach the fundamentals of basketball, will run in April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa. New locations include Batangas, Catanduanes and Cavite. 

Other than Manila, the Regional Selection Camps were also held at Davao City, Cebu City and Baguio City.  The top 50 boys and 24 girls from the Regional Selection Camps will advance to the final selection stage in the National Training Camp in Manila on April 22-24.

NBA and WNBA players or legends will attend the National Training Camp to help train and inspire the finalists. The program will culminate with the selection of ten Jr. NBA and five Jr. WNBA All-Stars.

More than 36,000 players and 2,700 coaches have participated in the program since it started in the Philippines in 2007. During the 2015-16 season, the Jr. NBA and Jr. WNBA program will reach more than 6.5 million youth in 32 countries.

The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. 

For general information about Jr. NBA and Jr. WNBA Philippines presented by Alaska please visit www.jrnba.asia/philippines, www.alaskamilk.com, and   www.alaskapowercamp.com/basketball.  For live updates log on to www.alaskaplayph.com follow us on FB, IG and Twitter @playph #jrnba #jrwnba.

Wednesday, April 13, 2016

Gatorade reinforces dominance with powerful new TVC Nothing Beats Gatorade features Alyssa Valdez and Terrence Romeo

Press Release


Manila, Philippines – When it comes to hydrating the world’s top athletes and those who aspire to follow in their footsteps, nothing beats the world’s number one sports drink, Gatorade.

This message is succinctly captured in the sports drink leader’s latest TV Commercial featuring local sports stars Alyssa Valdez of the Ateneo Lady Eagles and Gilas Pilipinas point guard Terrence Romeo who star alongside international sports icons Usain Bolt and Serena Williams.


“As the number one sports drink on the planet, and in the Philippines, it is our duty to spread the word of proper hydration to athletes all over the country,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “Proper hydration is our advocacy and our commitment. It is a building block that Gatorade was built on. More than anything else, our latest commercial is a reminder to everyone that to perform your best, absolutely nothing beats Gatorade.”

Gatorade’s latest TVC debuted in time for the round two of the highly anticipated UAAP Season 78 Women’s Volleyball match-up between the Ateneo Lady Eagles and the DLSU Lady Spikers where the defending champions from Katipunan avenged their first round loss to the latter. The video can be viewed online at the official Gatorade Philippines Facebook page at facebook.com/GatoradePH.

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