Alaska IronKids uphold the meaning of a true champion

Press Release

Cebu, Philippines- August 1 was a memorable day for our Alaska IronKids as they participate in the Alaska IronKids support Gatas for Breakfast, a practice run for a good cause. It was an enriching experience for the IronKids participants as they not only practiced running with the Ironman Pros like Pete Jacobs, Caroline Steffen, Belinda Granger, and Alaska Tri-Aspire Team Coach Mat O’Halloran, Banjo Norte and Jenny Guerrero, they also shared a nutritious breakfast with milk to  over 1,500 young students of Mactan Elementary School. This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutrition—is Alaska’s way in helping fight against the increasing number of overweight and undernourished children in the country. Having a healthy and active lifestyle does not only involve physical activity but also proper nutrition, living up to Alaska’s key meesage, Nutrition.Action.Champion.

For more information, check out the Alaska IronKids website, www.ironkidsphil.com . For live Twitter updates, follow @ALASKAsportshub or search the ff. hashtag: #Alaskaironkids #GatasforBreakfast #MilkSelfie.

Chang siblings spread positivity at Alaska Ironkids Aquathlon

Press Release

Austin Chang and sister, Athena Chang hold hands as they cheerfully raced with more than 132 kids at the Alaska IronKids Aquathlon event last May 25, at the Club Manila East, Taytay Rizal. The Alaska IronKids sports program has become a platform for the Chang siblings to bond by racing together and supporting each other whether they win or lose. It helps instill the values of Determination, Hard Work, Teamwork, Discipline, and Sportsmanship in children and this is what real champions are made of. Join the Alaska IronKids program now and become a real-life champion! Just log on to www.ironkidsphil.com or at www.alaskamilk.com for more details.

New 2014 Rudy Project releases: Jockey Helmets for kids

Press Release

 Blue-White

Pink Flowers

Red-White

Riding safe is the number one priority for Rudy Project and its helmet designers. Through intensive research, the employment of sturdy technologically-advanced materials and endless testing, Rudy Project produces some of the world’s highest-quality and advanced helmets that are not only “Technically Cool” but “stylishly cool” as well.

As demonstrated in the three new cool Jockey helmet designs for kids, ages 4-11 (helmets range from small to medium) Rudy Project combines, safety, quality, style and comfort all rolled into one. Boys and girls can choose from the colour combinations of Red and White or Blue and White while for the girly girl, the Pink Flowers design is bound to be a big hit.

Jockey helmets will be available at Rustan’s Makati and Rustan’s Shangri-La Plaza until June, 2014.

#AlaskaIronKids Aquathlon 2014

Alaska Iron Kids Aquathlon is the first event of the Iron Kids races this year. Organized by Coach Ani de Leon-Brown and her team, the event promotes an active lifestyle for the kids. Last February 9, the aquathlon was composed of 100m to 400m and 1km to 3km run and was held at the Village Club in BF Homes, Paranaque.

Spectator Thoughts

I was glad to be one of the bloggers who covered the event. It was inspiring to see kids swimming and running while their coach and parents cheered for them. (I'm joining a similar event in March and if they can do it so can I!)

Swim, kids, swim!

I mostly witnessed the swim leg as we watched the swim leg in the pool. Kids did their best to finish that leg, even if it was their first race and they weren't fast enough yet. It was great to see them practicing different techniques. I looked out for kids doing total immersion and traditional swimming with endless energy kicks. The run leg was a series of u-turns and mostly going around the short track to the football field. All the kids finished with a photo of the Iron Kids Finish Line ribbon.

Takbo lang...

The event was divided in two categories: race and event. In the race category, kids from 6 to 14 swam for 100m to 400m then ran for 1km to 3km. The top 3 finishers will be awarded. For the play category, it is basically the same with a little less distance but it doesn't have a cut off time and no awards for the top finishers. Basically, this category is for the kids who want to join the race but doesn't like to compete.

Sponsor booths

At the finish line, there were tons of activities like the Alaska Choco photobooth, the Gatorade Basketball challenge and the AquaSphere googles booth. All finishers also received a shirt and a loot bag.

Winners' Moment..

Congratulations, Iron Kids! Good Luck on your next event!

Thanks to Alaska for giving us the opportunity the strength of these Iron Kids!

For more information on the Iron Kids races, check http://ironkidsphil.com/.

Race Results: http://ironkidsphil.com/2013/race-result-2014/

Alaska IronKids Triathlon caps off its race series for 2013

Close to 200 kids from ages 6 to 14 participated at the Alaska Ironkids Triathlon last October 20, 2013 at the Palms Country Club, Filinvest Alabang. 

 The top finishers for the boys and girls division, 6-8 yrs. old, of the Alaska Ironkids Triathlon last October 20, 2013 t the Palms Country Club, Filinvest Alabang. (From left to right: 1^st Place for the Boys, Vonn Destiny Luy and 1^st Place for the Girls, Kira Ellis).  

Meet the top contenders of the Alaska Ironkids Triathlon Relay last October 20,2013 held at the Palms Country Club, Filinvest Alabang. 

The Alaska Ironkids is a series of races involving triathlon, aquathlon and running, which aim to develop the values of discipline, hard work, integrity and determination. For information on Alaska Sports program please visit www.alaskamilk.com.ph and follow us on twitter @AlaskaSportsHub