Filinvest Endurance Weekend 2013

SEPTEMBER 14 – TRAIL RUN			SEPTEMBER 15 – MTB RACE
Solo Categories Male and Female 16-19 years old 20-29 years old 30-39 years old 40-49 years old 50 years old and above Mixed Team Category (Novice and Amateur only)			Solo Categories Male and Female 16-19 years old 20-29 years old 30-39 years old 40-49 years old 50 years old and above All Men Category (Novice and Amateur only) Mixed Team Category (Novice and Amateur only)
REGISTRATION FEES
Regular (Aug 18-31) Solo – PhP 900.00 Team – PhP 1,800.00		Late (Sept 1-8) Solo – PhP 1,200.00 Team – PhP 2,500.00	Regular  (Aug 18-31)   Solo - PhP 1,200.00   Group – PhP 3,000.00		Late (Sept 1-8) Solo - PhP 1,800.00 Group – PhP 4,000.00
SIGN UP NOW AT OUR REGISTRATION SITES!
·         The Starting Line Multisport Store	402B Autocluster Bldg. A, Westgate Center, Filinvest City, Muntinlupa		·         Bike King	Bonifacio Global City, Taguig
·         Cycling Zone	Shell Pacific Gas Station, Alabang-Zapote Road, Muntinlupa		·         Secondwind Running Store	88 Malingap Street, Teachers Village QC; Unit 3A, Ortigas Home Depot, Julia Vargas, Pasig City; Unit GS 107 G-Strip Greenhills Shopping Center, San Juan
·         Velocipede Bike Shop		Unit B, Royale Place Arcade (Beside Ever Gotesco Commonwealth)
For more information:
Thumbie Remigio adrenalinemultisport@gmail.com 0917-8486243			The Filinvest City Team rsvp@filinvestcity.com 846-0278 Filinvest City Website | Facebook

My #ActiveHealthRunnersSummit2013 experience

Unilab Active Health organized a series of seminars and talks that will supplement our running careers last August 17 at the Bayanihan Hall. This event had taught us a great deal of information to become better runners. In addition, we came home with lots of Unilab Active Health products and opportunities for big discounts from Riovana, Thorlos and Salice.

Highlights

The day started with a hearty breakfast and a series of talks from UST Rehabiliation Science experts on how to properly warm up and prevent running injuries. They had us try out a few dynamic warm up exercises specific to running including high knees, butt kicks, inch worms, world's greatest stretch and a lot more. Then, we got into the detail on how to properly train with the right running technique and training.

Before lunch time, the PBA Legends had made a surprise visit to promote Alaxan FR. The event organizers provided us with a great lunch before we learned about the properly nutrition to make running a better tool for achieving our weight and running goals.

My favorite part of the summit was a talk by Coach Rio on how to attain your running goal. Everyone was engaged to listening on how he achieved his goals of being the top finisher in the Milo Marathon. It was extra special as he showed us how real running plans work with his experiences.

Kuya Kim closed the event by sharing how to be motivated to be a better runner. He shared his experiences and a technique to get great results to races.

Watch out for the next active health event

Attending the event is a great investment to become better runners. The next one will surely be better than this informative session. Even more helpful to our running careers so be on the look out at ULAH FB page.

Rexona Run 2013: Run to your beat

Rexona Run 2013: Run To Your Beat

October 20, 2013

SM Mall of Asia

Registration

Registration Fees are as follows:

5k - P600

10k - P700

21k - P900

Registration sites: 

• Riovana BGC and Katipuna
• Toby's SM MOA and SM North Edsa

Online Registration: www.runrio.com

Registration is ongoing until October 16, 2013. Race Kit Claiming starts will be at SM Mall of Asia on October 16 to 18.

Gun Start

5k - 3:45 am
10k - 3:30 am
21k - 3:00 am

Race Highlight: Live Music

Rexona Run has always made its runs unique from each other. This year, the race aims to be the first multi-sensorial after-midnight run where music pushes people to run further and culminates in a party at the finish line. The performers are as follows:

Starting Line: Sandwich and the Diegos
DJs through the race route: Deuce Manila, DJ Mia Ayesa, DJ Nina, Funk Avy and DJ Khai.
Finish Line: Rico Blanco, Elmo Magalona and DJ Mars Miranda

Remember: You won't need to bring your MP3 player as this race will feature live music.

Prizes

Category/Prize	1st	2nd	3rd
21k	P 7,000	P 5,000	P 3,000
10k	P5,000	P 4,000	P 3,000
5k	P 4,000	P 3,000	P 2,000

For more information, visit www.runrio.com

Rexona Run to Your Beat

Press Release

From the gun start to the finish line, this year’s Rexona Run promises to push running enthusiasts, professional runners and recreational runners to DO:MORE.

Mar Corazo, Rexona Brand Manager says, “We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to Do:More.”

As one of the most sought after races in the Philippines, runners look forward to the Rexona Run every year for its exciting twists, prizes and categories.

On October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind of race—the Rexona Run To Your Beat, the Philippines’ first ever multi-sensorial after-midnight run where live music pushes people to run further and culminates in a party at the finish line.

“This was inspired by the insight that when you run to the beat of the music, you run faster, you go further, you’re energized to do more,” said the Rexona Brand Manager.

From the first gun start at 3AM, live performances will be scattered around the race track, adding a very different take on running. The 5k race will have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina.  The 10k race will get the chance to run to Funk Avy and DJ Khai.  While the 21k race will see all performances, as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.

Coach Rio, Rexona partner and running expert says, “It’s been proven that listening to music unleashes your energy, allowing you to run further.”

In line with Rexona’s DO: MORE philosophy, Run to Your Beat presents the perfect avenue for all individuals to DO:MORE – whether you’re an avid runner or leisure runner.

Run to Your Beat is also the ultimate test of Rexona’s efficacy because the product keeps you dry and fresh from the start of the race until the end of the party.

To register, visit Riovana stores located in Bonifacio Global City and Katipunan, as well as Tobys outlets in the SM Mall of Asia and SM North Edsa The Block. Online registrations are also accepted on www.runrio.com. Registration is ongoing until October 13, 2013.

For more details visit the Rexona Men Facebook page, www.runrio.com or call/text the race hotline at  887 6194, +0927 347 7700 (Globe), or 0929 717 864 (Smart). 

Inspiring Future Champions: Alaska IronKids Philippines has become a training ground for young Filipino triathletes.

Press Release

Alaska IronKids Philippines triathlon started out as a Sunday fun run for kids but in just a short time, it quickly developed into a national sporting event that has nurtured and developed young local triathletes. Triathlon is composed of three disciplines: swimming, biking and running. Now on its fourth year, the event has attracted hundreds of young participants, all wanting to conquer the IronKids course, considered to be the junior counterpart of the prestigious triathlon event, IronMan.

According to coach and race director Ani De Leon-Brown, Alaska IronKids Philippines has become, in recent years, a training ground for the country’s aspiring young triathletes. It is part of the Alaska Sports’ Nutrition. Action. Champion. program, along with Alaska Football and Basketball Camps  and the Jr. NBA presented by Alaska. The program hopes to encourage children to play outdoors or get  into sports and learn the values of determination, discipline, hardwork and teamwork.  “When I was in the national team for triathlon, our main problem was the lack of depth in the talent pool. There were only a few young boys and girls, who wanted to take up the sport seriously and take it to the next level. But now, there are a lot of them because of events like these. I am very proud of the program. Through the years, you could really see the growth.”

Arno Baetz is one of those aspiring young talents. At this year’s Alaska IronKids Philippines Triathlon leg in Mactan Shangri-La in Cebu, Baetz dominated the 13 to 14 year-old boys category. Based in Hong Kong, the 13-year-old flies to the country every now and then to join competitions and to train, hoping to one day fulfill his dream of becoming an IronMan. The Filipino-German can’t thank his parents enough for supporting his dream. “In every race, they are there to cheer me on. Their confidence in me motivates me even more to do better.” According to him, getting into triathlon has changed his lifestyle a lot. “I eat healthier. I don’t sleep late. No more videogames for me,” says Baetz.

Judging from the parents, siblings and friends who came to support the participants in the Cebu leg, Alaska IronKids Philippines has become a family affair. Parents could be seen waving handkerchiefs and shouting words of encouragement. And what is great about the Alaska IronKids, there are no losers. All finishers are given medals as long as they complete the course.

Despite the spirit of fun, the race does honor the hard work and commitment to excellence of young triathletes who set aside time for training to develop their skills. Leading the pack at this year’s Alaska IronKids are Arno Baetz and Shaia Ruth Uy, who ruled the 13 to 14 years old category and Bambam Manglicmot and Lauren Plaza, who finished first in the 11-12 years old category.  Others who figured in the top three were Craig Uy and Nathan Nalo, Nicole Eijansantos and Samantha Borlain, who were second and third finishers in the 11 to12 years old boys and girls respectively. Justin Chiongbian and Brent Valelo, on the other hand, were second and third placers in the 13 to 14 years old boys while Alexandra Leather and Margarita Delos Reyes trailed after first placer Shaia Uy in the 13 to 14 years old girls category.

This year, more than 200 kids signed up for the Cebu leg. While the participants of the 13 to 14 years old and 11-12 years old categories were able to race, the races for the two other age categories: 9 to 10 years old and 7 to 8 years old were canceled due to bad weather. For the Alaska IronKids organizers, safety of the participants comes first.

Caroline Borlain, mother of Tara, this year’s defending champion in the 9 to 10 years old girls category, agreed with the decision. “We wanted Tara to race because she prepared for this and trained hard but Tara herself said to us, ‘It’s God’s will.’ And she’s right. The money we spent for the trip is nothing compared to the anxiety it will cost us if we let her race in that kind of weather. The safety of the children should be top priority.”

All is not lost, according to Borlain, because there is still another triathlon event coming up in October. Her daughters Tara and Samantha are already looking forward to the race.

The triathlon is slated on October 20 and will be held at the Palms Country Club, Alabang.  Children or parents who want to know more about the clinics or register for the triathlon race should check out the Alaska IronKids Philippines website at www.ironkidsphil.com . For more information, visit www.alaskamilk.com.ph and @ALASKAsportshub on twitter.

Cobra Ironman 70.6 2013

Quick Facts:

• IronMan 70.3 Philippines is now on its fifth year. This is a world-class triathlon event to be held in Mactan, Cebu on Aug 4, 2013. Already 2,150 participants have registered from 35 countries across 6 continents and with 638 more individuals on waitlist. The slots were sold out in 4 days!
• IronMan 70.3 is composed of 1.9K swim, 90K bike and 21K run with individual and relay categories.
•  The much anticipated triathlon event becomes a qualifier for the renowned IronMan World Championships in Las Vegas.
• Medals were designed and made by world-renowned Cebuano furniture designer Kenneth Cobonpue. This is the 2^ndtime he will create a masterpiece for every finisher and winner of the IronMan 70.3.
•  Alaska is one of the sponsors of Cobra Ironman 70.3

Alaska IronKids Philippines 2013

Open to children 6 to 14 years old, Alaska IronKids Philippines is the local junior version of the international triathlon series, Ironman. Triathlon is a race that features three sporting events: running, swimming and biking. The competition is open to kids who are new to the sport and those who have already joined other triathlon events.

                Alaska Ironkids aims to promote a well-balanced lifestyle for kids of today, who are used to staying indoors with TV, videogame console and the Internet as companions. Ironkids is also the perfect venue for families to bond and for parents to demonstrate in “real-time” that being HEALTHY can also be fun.

                After a successful first year, Alaska IronKids is back to help kids develop the values of discipline, hard work, integrity and determination through a series of races. It has six races lined up for 2013— two run races, two aquathlons and two triathlons.

Results:

11-12 years old Awards - Overall Boys

Place Time    Bib # Name                          Sex Age City                    
===== ======= ===== ============================= === === ==================== 
    1   31:38   422 MANGLICMOT, Bambam            M    12 Qc                   
    2   33:31   411 UY, Craig Joshua              M    12 Dipolog City         
    3   34:09   449 NALO, Nathan                  M    12 Mabalacat City       
    4   36:09   430 MENGORIO, Eryake              M    12 Muntinlupa           
    5   36:59   431 CRISOSTOMO, Luigi Miguel      M    11 Binan                
    6   37:00   439 TAN, Juris Aaron Earl         M    11 Quezon City          
    7   37:26   404 LEATHER, George               M    11 Makati               
    8   37:26   406 SARMIENTO, Joe Bernard        M    11 Mandaluyong          
    9   37:27   454 LAXA-PANGILINAN, Benjamin     M    12                      
   10   37:55   432 DIAZ, Fernando                M    11 San Pedro            


                     11-12 years old Awards - Overall Girls.

Place Time    Bib # Name                          Sex Age City                    
===== ======= ===== ============================= === === ==================== 
    1   33:02   433 PLAZA, Lauren Justine         F    12 Binan                
    2   35:43   418 EIJANSANTOS, Nicole Danielle  F    12 Quezon City          
    3   35:54   453 BORLAIN, Samantha             F    11                      
    4   37:30   421 ALMENDRAL, Sophia             F    11 Ayala Alabang        
    5   40:44   405 SUAREZ, Pia Francesca         F    11 Davao City           
    6   40:51   434 SIBAYAN, Una Janus            F    12 Muntinlupa           
    7   40:53   443 HANN, Lorraine                F    12 Cebu                 
    8   41:32   410 VILLABA, Nina Francesca       F    11 Mandaue City         
    9   45:14   416 ARCHIVAL, Nyza                F    12 Cebu City            
   10   45:30   427 MALAPAD, Therese Ingrid       F    12 Los Banos, Laguna    

                      13-14 years old Awards - Overall Boys

Place Time    Bib # Name                          Sex Age City                    
===== ======= ===== ============================= === === ==================== 
    1   29:59   633 BAETZ, Arno                   M    13 Hong Kong            
    2   30:06   607 CHIONGBIAN, Justin Liam       M    14 Cebu                 
    3   30:22   637 VALELO, Brent                 M    13 Caloocan             
    4   30:22   622 PLAZA, Lance Vincent          M    14 Binan                
    5   31:37   604 SO, Ralph Eduard              M    13 Cebu City            
    6   34:06   630 GALOLO, Dwight                M    13 Jagna                
    7   34:27   624 SIBAYAN, Tim Martin           M    14 Muntinlupa           
    8   34:44   639 BARTOLATA, Kim Zian           M    14 Tagbilaran City      
    9   34:57   635 CASTILLO, Anton Van           M    13 San Fernando         
   10   35:01   638 TAYAG, Rafael Joaquin         M    14 Angeles City         


                     13-14 years old Awards - Overall Girls.

Place Time    Bib # Name                          Sex Age City                    
===== ======= ===== ============================= === === ==================== 
    1   34:32   606 UY, Shaia Ruth                F    13 Dipolog City         
    2   34:35   601 LEATHER, Alexandra            F    13 Makati               
    3   34:50   618 DELOS REYES, Maria Margarita  F    13 Quezon City          
    4   34:53   609 MATARAGNON, Aaliyah Ricci     F    13 Cebu                 
    5   34:58   619 ELLIS, Gabriela               F    13 Makati               
    6   35:10   605 PRIAGULA, Mercy Issa          F    13 Cebu City            
    7   38:09   626 KAPUNAN, Isabella Danielle    F    14 Quezon City          
    8   40:15   610 TAN, Aisha Jasmine            F    14 Cagayan De Oro City  
    9   42:04   603 DAVIS, Lauren                 F    13 Makati               

   10   42:13   611 SY, Dianne Kaye               F    14 Mandaue City Cebu 

A Rainy Run Rio Run: Safeguard - 2XU Sole Racing Leg 2

Back in April, Runrio with Safeguard and 2XU organized the first leg of Sole Racing. On August 18, the second leg was held in SM Mall of Asia. Once again, I am honored to be invited to join the run event and to run alongside running celebrities, Ironman triathletes and some recreational runners. This newest addition to the Runrio series will have the next 21k leg at Nuvali on October 23 to be followed by a 50km ultramarathon on December 15. More details can be found in the runrio website.

Pre Race

I was pretty consistent in my training with maintenance runs and long runs. Last week, I ran about 25kms from CCP to Aseana City. But my original plan was to run more than 30kms which I failed to do so as I ran out of fuel with not enough carbo loading and no food during the run. But I forgave myself from missing a few miles and promised my vengence the next week. Luckily, I was invited to join this run so revenge was surely on its way. My 10km run turned to an official 21k without any excuses (since this is an official running event). I attribute this feat (At tuloy na tuloy ang bawi ko sa long runs!) to Coach Rio, Mommy Vimz and the rest of the Run Rio team.

Actual Race

I woke up an hour early learning my lesson from that RU1 experience of being late to a gun start. I also decided to ride a taxi which resulted from me being just in time for gun start. I arrived 3 mins before gun start, not enough time for a decent warm up so I used the first mile as warm up instead.

The night before the race, I was pondering whether to aim for a time or just test out my strategy for RUPM. As I was looking for a ride to the venue, I just wanted to finish without any time in mind and test out my RUPM strategy. I wanted to do 4-1 galloway for the first 10 miles and do magic mile until the finish line. I forego part of that plan to warm up. It was fitting as this intimate race had a lot of participants aiming for time so the slow crowd is minimal compared to other races.

a wet runner at MoA

At the 4th to 8th kilometer, the rain fell hard. I was in the route to CCP and Roxas Boulevard, then. We could see the big waves hitting the bay walk walls and felt the cold winds of a tropical depression, in addition we were soaked with rain making it a more challenging to run. I was soaking wet but I continued to do 4-1 galloway. The cooler environment was fun to run in but definitely more difficult. On our way back to the MOA area, my wet shoes started to take a toll on my foot strike as my wet socks made my foot fit differently to my shoes making it painful to strike with my right foot. I dismissed the pain on the way to Aseana City but on the way to the last u-turn, I couldn't ignore it any longer. I had to make additional stops to try wiggle my toes so my foot would  fit better in my shoes. It went away momentarily but it kept coming back. It was also around this time that I transitioned from 4-1 galloway to a magic mile run. I was doing it slower than I did on my previous training runs due to the pains I was experiencing. I also had to do more stops but I continued running. As this was almost the same route I ran the week before I found that I could control my pace better, especially to the last kilometer to the finish line. I made a mental note to try out the RUPM course sometime soon.

Ayaw kong tumingin sa camera
 running pose...

I finished at around 2:30. Then, I met some blogger friends on my way to claiming hydration and bananas to fuel me post run.

Post Race

After getting out of my wet running clothes, we made our way to the activity area to watch the raffle draws. Luckily, my number was called and I came home with a new Timex watch, which came just in time to replace the one that was broken after a battery replacement accident.

Yehey!

Then, my blogger friends and I went to a fastfood restaurant, had breakfast and bond.

Race Review

Just like the first leg, Safeguard/2XU Sole Racing was a great race. The hydration was more than enough. I had to tell the hydration folks repeatedly to not fill my tumbler with water or gatorade too much. The gatorade and water was cool and refreshing despite the challenges of the run. The race route was  mostly flat which was great for constant paces.

Post Run Breakfast with blogger friends

The race loot bag was great. I love my new Runrio visor. The water bottle was better in the first leg. I think the leg 2 water bottle is better with gym workouts and not long runs. I used my leg 1 water bottle in the race as the new one was too fat. It was great that this time they weren't so strict with the water bottles like in the first leg. The activity area was great. They had an instagram photo printing booth instead of a photo booth, which was sad for someone who can't have an instagram account (Damn, Blackberry!) Despite the unforseen "storm", the race was a fun experience and organized well.

Congratulations to all the runners who finished and brave the rains to reach the finish line!

Thanks to Runrio, Safeguard and 2XU for this memorable race.

Garmin Log: http://connect.garmin.com/activity/360618930
Photo Credits: Running Photographers, Tara Trip Tayo, Deemen Runner

NIKE APPAREL TECHNOLOGIES HELP ATHLETES MAINTAIN OPTIMAL BODY TEMPERATURE

Press Release

NIKE APPAREL TECHNOLOGIES HELP ATHLETES MAINTAIN OPTIMAL BODY TEMPERATURE

PHILIPPINES, AUGUST 2013—A new range of Nike apparel products assist the body’s natural ability to regulate temperature when running in a variety of conditions. The innovations are informed by Nike’s "Nature Amplified" design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights — to keep runners comfortable, protected and focused on performing at their best.

Nike designers and engineers worked with scientists in the world-class Nike Sport Research Lab (NSRL), and with members of Nike’s Advanced Innovation Team, to gain valuable information about how the body behaves in motion and responds to materials of varying weight, composition and thermal properties.

NIKE DRI-FIT

Nike’s popular Dri-FIT technology is proven to keep athletes dry and comfortable by moving sweat away from the skin to a garment’s outer layer. Now, Dri-FIT expands into new fabrications and apparel designs to serve performance, fit and comfort needs in a variety of conditions.

“Nike designers focus on solving problems to enhance athlete performance. We know that athletes want to maintain an ideal body temperature. They want quick-drying apparel and they want their clothing to move with them,” says VP of Design John Hoke. “Dri-FIT Knit, Dri-FIT Touch and Dri-FIT Wool answer these needs.”

Nike Dri-FIT Knit is an ultra-soft, lightweight fabric incorporating visibly different knit patterns to provide stretch and optimal cooling benefits. An open texture on the sides of garments promotes breathability in key sweat zones, and seamless construction ensures a smooth fit free of distraction.

The Nike Dri-FIT Knit is now available at Nike Park The Fort.

SRP: Shirt - Php 2,395; Long-sleeved Shirt - Php 3,995

NIKE FREE FLYKNIT PROVIDES COMPRESSION FIT WITH FREE FLEXIBILITY

Press Release

NIKE FREE FLYKNIT PROVIDES COMPRESSION FIT WITH FREE FLEXIBILITY

Second-skin fit and flexible sole deliver smooth, supportive ride for runners

PHILIPPINES, AUGUST 2013—Runners can now reap the benefits of natural motion found in Nike Free and the supportive, second-skin fit of Nike Flyknit in a single shoe. The Nike Free Flyknit unites two of Nike’s most innovative and popular technologies to deliver barefoot-like flexibility and a compression fit that locks the foot in place.

The Nike Free Flyknit is designed to flex with the foot in motion. It is informed by Nike’s "Nature Amplified" design ethos — an approach fueled by scientific data and athlete insights. 

“Nike Free Flyknit is the ultimate expression of natural performance principles, combining a supportive, sock-like upper and a flexible midsole and outsole that move with the body,” says Sean McDowell, Creative Director for Nike Running. “The compression fit brings the foot closer to the sole for enhanced lockdown and propulsion.”

NIKE FLYKNIT UPPER

A new, more compressive NIke Flyknit construction in the shoe upper secures the runner’s foot to the shoe platform. The unique zoned performance mapping pattern of the Nike Flyknit upper is derived from insights on how pressure is exerted on the top of the foot. Nike Sport Research Lab scientists employed pressure-mapping technology to locate stress areas, and designers used the data to inform the new upper. Zones on the top of the foot have engineered stretch built to enable natural flex, while a tighter weave at the perimeter stabilizes the forefoot and heel. Additionally, elasticized construction fits securely around the ankle for a comfortable, secure fit. By knitting a one-piece upper, Nike Flyknit construction reduces Nike's typical upper waste by an average of 88 percent. 

NIKE FREE PLATFORM

The advanced Nike Flyknit upper sits atop a Nike Free+ 5.0 midsole, which lies in the middle of the Nike Free spectrum, providing mid-range cushioning. (On a scale or 1-10, 1 is akin to running barefoot and 10 is comparable to a traditional running shoe.) The articulated Nike Free sole is flexible and moves naturally with the foot. Diagonal hot-knifed sipes (strategically-engineered flex grooves) through the arch help ensure natural movement in the mid-foot as a runner transitions stride.

The Nike Free Flyknit comes on the heels of decades of biomechanics research and design exploration with the intent of providing the best run possible. The breakthrough combination of a compressive Nike Flyknit upper with a highly flexible Nike Free midsole and outsole adds up to a running shoe that delivers a more natural ride, amplifying athletes’ ability to move quickly and comfortably over distance.

The Nike Free Flyknit is available at select Nike Stores beginning Aug. 1.

SRP: Php 7,895

NIKE UNVEILS NEW RUNNING TECHNOLOGIES AND "NATURE AMPLIFIED" DESIGN ETHOS

Press Release

Four new innovations are designed to enhance the running experience

NIKE, Inc., the world’s leading running brand, today unveiled four new innovations at an event at the company’s global headquarters in Beaverton, Ore. The new products are designed to enhance runners’ natural abilities and were guided by Nike’s "Nature Amplified" design ethos, an approach that is focused on designing for the body in motion and fueled by scientific data and athlete insights. Two new running shoes were introduced  — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.

“Innovation is not about creating for its own sake, it's about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.

FOOTWEAR INNOVATIONS

·         The Nike Free Flyknit is the fusion of two of Nike’s most iconic footwear technologies — the compressive Nike Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.

·         Designed to feel like an extension of the body by minimizing layers between the foot and the ground, the Nike Free Hyperfeel delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam allows the foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.

APPAREL TECHNOLOGIES

·         Nike Aeroloft technology also debuted in the ultra-light Nike Aeroloft 800 Vest, designed to keep runners warm and comfortable in cooler conditions. Insulating down has been combined with precision ventilation that allows heat to escape the body so athletes stay dry. 

·         Dri-FIT Knit is an ultra-soft, lightweight fabric engineered to help athletes maintain optimal performance temperature in a variety of conditions. The technology employs visibly different knit patterns to aid breathability, while seamless construction ensures a smooth fit free of distraction.

“Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body,” said Trevor Edwards, NIKE Brand President. “The footwear and apparel we’ve unveiled today is based on insights from athletes and runners at every level, combined with extensive research in our Sport Research Lab. These innovations are data-driven, but body-led."