Cut the cords and unleash your inner athlete!

Press Release

If you’re fed up with irritating earphone cords chaining you to your phone or music device, now you can move with complete freedom!

With the yurbuds Inspire Limited Edition Wireless sport earphones, you’ll never have your earphone cords getting in the way of your workout again. Inspire Limited Edition Wireless are the first-ever stereo Bluetooth® wireless earphones guaranteed never hurt and never fall out, enabling you to workout snag- and pain-free every time.

Prepare to be aurally impressed with these ‘buds – equipped with 15mm drivers, yurbuds Inspire Limited Edition Wireless earphones more than double the driver size of many other stereo wireless earphones, providing bigger and better sound. Great news for those who love to get their heart pumping with thumping beats! They also allow for ambient sound, permitting you to remain aware of your surroundings on your walk or run.

Inspire Limited Edition Wireless lock perfectly into place and are comfortable for hours, thanks to yurbuds’ ergonomic TwistLock™ Technology and FlexSoft™ Comfort Fit. Inspire Limited Edition Wireless are also sweat and water resistant and the two buds are connected by a durable Kevlar cord, which can be worn either under the chin or behind the head.

Seamlessly integrating volume and full track and call control, the noise cancelling dual-microphone system lets you easily answer phone calls while you’re on the go. If you've ever tried to have a phone conversation in a windy space you'll love the functionality of the wind-blocking microphone on these yurbuds!

The Inspire Limited Edition Wireless’ battery powers an impressive week’s worth of workouts and provides visual and audible indicators when running low. A micro USB charging port makes recharging the earbuds simple.

The yurbuds Inspire Limited Edition Wireless come with a lifetime warranty and retails for P7500. It will soon be available in the following stores:  Power Mac Center, Runnr, Planet Sports, and R.O.X.  

This is serious sound with no strings attached - go ahead and break free!

YURBUDS: ADVENTURE LIKE NO OTHER

Press Release

No one knows Adventure like yurbuds. In a staunch advocacy dedicated towards the athlete and the outdoor community, yurbuds®, maker of the number one sport earphone in the United States guaranteed never to hurt or fall out, comes out with its newest offering: the new Adventure series geared towards the outdoor community. yurbuds continues to design sport equipment for the needs of every type of athlete.

As an avid hiker, yurbuds designer Aaron Gorga is in tune with the outdoor community. By listening closely to the needs of his network, he created an innovative earphone that looks and feels like “gear” a hiker, climber or adventurer would use.

“Extreme outdoor athletes are accustomed to durable, water resistant gear that has a certain rugged look and feel,” said avid hiker and yurbuds designer Aaron Gorga, lead designer of the Adventure Line. “All of the details, such as the cord’s joint housing, location of the vents, and the way we layered materials were rethought and improved to exceed expectations.”

The new Adventure Line features all classic yurbuds qualities including a sweat and water resistant design for active use, FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never fall out. Additionally, the Adventure Line has tangle-resistant, rubberized woven cords which increase the water resistance to the IPX 5 level. The housing design and snap fit enhancers provide premium sound quality, and the QuikClik™ magnets allow for easy storage and access on the go.

The Adventure Line includes both in-ear “Venture” models and over-the-ear “Explore” models. The Venture and Explore Talk include a one-button microphone and is compatible with all smart phones including Android devices. The Explore Talk offers added comfort and support with a behind-the-ear design featuring soft, moldable ear loops.

“We are excited to release a new line that really delivers everything our adventurous customers want in an earphone,” said Daniel DeVille, Director of Marketing for yurbuds. “From concept to development and manufacturing, the Adventure Line was created not only for our community, but also with them.”

  Designed to withstand the toughest outdoor conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose sound quality, no matter how intense the journey. They are the first of their kinds created to work seamlessly with the enthusiast’s other outdoor gear.

The Adventure Line series is available in the following outlets: Power Mac Center, Runnr, Planet Sports, R.O.X., Columbia Sportswear, & Mountain Hardwear. For additional information on yurbuds, visit yurbudsph on Facebook, Instagram, and Twitter or check out www.yurbuds.com.

           

About yurbuds

Yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company's mission: transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.

As a company, yurbuds was recently honored by the 2013 International CEA Innovations Design and Engineering Awards for the Focus Limited Edition. yurbuds has also been awarded for its marketing, including a 2011 “Site of the Day” for Awwwards.com and a 2010 GOOD DESIGN AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for 2009.

adidas and Spotify Team Up to Boost Your Run

Press Release

Runners can now Enjoy Endless Energy and Personalized Playlists

Herzogenaurach, Germany (May, 2014) – adidas has partnered with one of the world’s leading digital music sources, Spotify, to #boostyourrun with personalized playlists tailored to match the Endless Energy of BOOST™.

Runners can visit www.Spotify.com/boostyourrun in their mobile browser and input details including location, distance, musical interest and workout intensity to create a playlist that seamlessly opens in their Spotify app. The provided information will generate a selection of tracks tailored to the distance and music that matches the runner’s desired intensity which includes “easy,” “moderate” and “push it.”

“Boost makes everything about running better and now that also includes the music that millions of runners rely on for motivation,” said Adrien Leek, senior vice president of adidas running. “The relationship between adidas and Spotify is a perfect match that will enhance any runner’s experience.”

Boost Your Run marks the first time Spotify will leverage its library of more than 20 million songs to provide a personalised playlist for runners. In a matter of seconds runners can easily enjoy a new Spotify playlist each time they lace up with the adidas Boost Your Run activation.

“Partnering with adidas is the perfect way to strengthen our relationship with the rapidly-growing fleet of runners around the world,” said Chris Maples, VP of Europe for Spotify. “The energy adidas provides with Boost, combined with the energy runners get from our endless supply of music, delivers a unique running experience from headphones to toe.”

While enjoying the highest Energy Return of any foam cushioning and one of the world’s largest digital music libraries, runners are also encouraged to share their experience using #boostyourrun via Facebook, Twitter or Instagram. Runners who use #boostyourrun also have a chance to be rewarded with prizes such as full year Spotify Premium accounts for their participation.

adidas Boost Your Run is available wherever Spotify is accessible. Spotify coverage continues to grow globally and for a complete list of areas that offer Spotify and Boost Your Run, please visit http://press.spotify.com/us/information/.  

Keep up with the adidas running story by following www.facebook.com/adidasrunning and www.twitter.com/adidasrunning. 

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